Business today is fast, dauntingly competitive and global. Increasingly, ideas and brands are the foundation on which success is built and competitive advantage maintained. In rapidly changing markets, protection and enforcement of intellectual property is critical.

When some of the world's leading brands need speed and clarity, they turn to Simpson Grierson. Why? Because our brand promises decisive, commercial advice from recognised experts.

If this expertise sets us apart, so does our depth. Simpson Grierson's IP practice is more than double the size of that of any other commercial law firm in New Zealand - led by two internationally-recognised IP practitioners, in Earl Gray and Richard Watts.

This strength is reflected in our trade mark and design prosecution practices, which include portfolios for some of the world's leading brands. We are also sought out for some of the country's most significant IP disputes and appeals.

Simpson Grierson's other practice areas regularly seek our IP expertise, including our mergers & acquisition specialists whom we have advised on some of New Zealand's largest commercial transactions.

  • PLC Which Lawyer? - Leading IP Practice, New Zealand
  • Asia Pacific Legal 500 - Leading IP Practice, New Zealand
  • Chambers Global - Leading IP team, New Zealand

Our Experience

  • Procter & Gamble - New Zealand brand protection and anti-counterfeiting strategy
  • Mars Group - New Zealand intellectual property strategy, including successful strategy to gain exclusivity for the colour purple for cat food packaging
  • Google - various copyright issues for launch of products in New Zealand
  • Novartis - commercialisation of key potential pharmaceuticals in New Zealand
  • New Line Cinema - intellectual property advice for The Lord of the Rings trilogy
  • Nintendo, Dragonball Z and Electronic Arts - anti-counterfeiting strategies
  • Austin Nichols, Inc (Wild Turkey) v Stichting Lodestar - appeared in the first and only Supreme Court hearing of a trade mark matter in New Zealand, and New Zealand's leading trade mark case
  • Sony Music - copyright and passing off proceedings in New Zealand's first "soundalike" music litigation
  • Major portfolios include those for Vodafone Group, Columbia Sportswear, Virgin Enterprises, Nokia (designs), DB Breweries, The Radio Network and National Foods
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