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An eye for detail <br>spots flaws in ads
An eye for detail <br>spots flaws in ads

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Sep 2007

A revolution in skin care! A new generation in anti-wrinkle cream! Hair ten times stronger!

Sound familiar? Beauty advertising these days often relies on claims of innovation and breakthrough technologies. But as three members of the beauty industry recently found out, if you are going to make claims about the wonders of your product, you need to be able to back them up.

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