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A recent decision of a panel of the Advertising Standards Complaints Board provides useful guidance on the proper use of comparative advertising and how promotional claims should be made.
Comparative advertising is a powerful marketing tool. So not surprisingly, it attracts the scrutiny of competitors like no other form of marketing. For this reason it is imperative for comparative advertising to be clear and, above all else, accurate.
The Advertising Standards Complaints Board provides useful guidance on the proper use of comparative advertising and how promotional claims should be made.
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