Events & Sponsorship
High profile sponsorships and events can be a brand's most powerful marketing tool. Simpson Grierson has led the market in this area for 20 years.
We provide clear and helpful advice on all of the legal aspects surrounding events, sponsorships, and venues. These aspects include:
- compliance and risk management
- constitutional and governance reviews
- creation of special purpose vehicles for events
- introduction of key performance indicators and audit programmes
- media agreements (for television, electronic media, print, and radio)
- performer, artist, and endorsement arrangements
- sponsorship agreements
- structuring and management of events
Our events and sponsorship group frequently teams up with other specialist practice areas, such as intellectual property and tax.
Our Experience
- Hamilton City Council - lead independent review on the Hamilton 400 2008 V8 Supercars
- Netball Australia and Netball New Zealand - ANZ Netball Championship
- New Zealand Rugby League - whole of game reform and Four Nations 2009 Campaign including broadcasting rights, sponsorships and participation agreement
- Yachting New Zealand - Olympic selection policies
- New Zealand Rugby Union Bid Office - successful pitch to host Rugby World Cup 2011 in New Zealand
- Heart Foundation, RNZSPCA, Child Cancer Foundation and local authorities - sponsorship advice and reviews


