Our Expertise
For All Areas
Trade Marks
A well protected brand can be a company's most valuable asset. Simpson Grierson has one of New Zealand's leading brand protection practices. Our trade mark specialists understand the importance of a client's brand and take a close and active role in their protection, exploitation and enforcement.
Led by two internationally recognised trade mark lawyers Earl Gray and Richard Watts, our practice provides a depth of expertise enabling us to provide timely and practical commercial advice.
We manage trade mark portfolios for many leading local and international brand owners, providing:
- Pre-filing advice
- Trade mark filing and prosecution
- Trade mark opposition and removal filing and defence
- Infringement advice
- Enforcement action
As well as publishing Laws of New Zealand - Trade Marks, we are well represented internationally in leading trade mark organisations, including the International Trade Mark Association, Institute of Trade Mark Attorneys (UK), and the Technical Focus Group to the Intellectual Property Office of New Zealand.
Our Experience
- Procter & Gamble - New Zealand brand protection and Customs' enforcement
- Mars Group - New Zealand intellectual property strategy, including successful strategy to gain exclusivity for the colour purple for cat food packaging
- Austin Nichols, Inc (Wild Turkey) v Stichting Lodestar - represented Austin Nichols in the first and leading Supreme Court hearing of a trade mark matter in New Zealand, and New Zealand's leading trade mark case
- Trade Mark and Registered design portfolio work for a number of the leading local and international brands, including Mars Group, SPCA, Columbia Sportswear, Virgin, Volvo, DB Breweries, Netball New Zealand, New Zealand Rugby League and National Foods
- Publisher of Laws of New Zealand - Trade Marks
