Olympics and Paralympics

The firm has been heavily involved in helping with New Zealand's efforts in Rio.

Our IP team has been overseeing the brand protection and licensing for the New Zealand Olympic Committee. One of the projects included the development and sponsorship of the official NZ Olympic Team app. The app includes access to athlete profiles, medal notifications, schedules and results, daily updates and behind the scenes content from Rio. By downloading the app, supporters were able to send messages to the stars backing the New Zealand team in Rio.

Last year we were appointed to advise Paralympics New Zealand, helping them with their strategy to grow significantly over the next few years, with a focus on brand development, partnerships and fundraising. Since then we have been supporting Paralympics in a number of ways including through providing pro bono legal advice and fund-raising.