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Earl Gray

BA(Hons) LLB(Hons) LLM(Cantab)


P+64 9 977 5002

M+64 29 977 5002

Earl Gray

Earl is regarded as one of New Zealand's leading intellectual property lawyers. He co-heads the firm's intellectual property group. He advises on all aspects of IP, including protection, portfolio structuring, management, exploitation, transfer, and enforcement.

Earl understands that intellectual property assets are core to the success of any modern enterprise. One of his strengths is tailoring his advice to meet commercial objectives. He is proactive in raising and addressing IP issues which arise in a client's business and the market in which the client operates.

  • Chambers Asia-Pacific Intellectual Property/Sports Law 2018 - Recomended Lawyer
  • AsiaLaw Leading Lawyers Guide Intellectual Property 2018 - Market-leading Lawyer
  • Asia Pacific Legal 500 Intellectual Property 2017 - Leading Lawyer
  • The International Who's Who Legal Life Sciences/Trademarks 2015 - Leading Lawyer
  • The International Who's Who Legal Trademarks and Life Sciences/Patent Litigation 2014 - Leading Lawyer
  • PLC Which Lawyer? Intellectual Property 2013 - Leading Lawyer
  • PLC Which Lawyer? Life Sciences 2013 - Leading Lawyer

Examples of Work

  • New Zealand House of Representatives (Parliament), Commerce Select Committee - new technologies amendments to the Copyright Act 1994
  • Mars Group - New Zealand IP strategy and portfolio, including successful strategy to gain exclusivity for the colour purple for cat food packaging
  • DB Breweries - trade mark portfolio and brand strategy, including branding disputes and enforcement
  • Lucas Mill - ongoing patent and copyright dispute with former manufacturer
  • Seven Network - copyright and contract dispute about images in magazines imported into New Zealand
  • University of Otago – strategic commercialisation projects and their restructuring
  • Bunnings - successful defence of copyright, moral rights and trade mark infringement proceedings by Mitre 10 in relation to comparative advertisements

Other Credentials

  • Lexis Nexis Copyright & Design - Co-author
  • Lexis Nexis Laws of New Zealand, Trade Marks title - Author
  • Lex Mundi, Intellectual Property Practice Group - Past chair
  • Auckland CBD Advisory Board - Deputy chair 2005-2015
  • Committee for Auckland - Director 2005-2015
  • International Trademark Association (INTA) - Asia-Pacific Subcommittee of the International Amicus Committee - Chair
  • Brookers' An Introduction to E-commerce Law in New Zealand - Co-author
  • Mount Cook Alpine Salmon Ltd - Deputy chair (Immediate past chair)
  • Lion Rock Group of Companies (owners of rights in Buzzy Bee) - Chair and Director 2002-2015
  • Licensing Executives Society of Australia and New Zealand (LESANZ) - Member