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Special Counsel

Sarah Chapman



P+64 9 977 5167

M+64 21 498 965

Sarah Chapman

Sarah is a special counsel in the firm's intellectual property group. Sarah is experienced in all aspects of intellectual property having specialised in the area since 1996. Her work experience includes four years in London working as in–house counsel for the BBC and Nestlé UK and for a large international law firm.

Sarah advises clients on a wide range of intellectual property–related issues including strategies for protection, exploitation, transfer, and enforcement. She specialises in trade mark law, specifically, providing strategic advice on the trade mark portfolio management, registrability, infringement, and licensing to both local and international clients.

Sarah’s significant transactional experience includes advising on due diligence for mergers, acquisitions, and initial public offerings, drafting and negotiating intellectual property–related contracts, and advising on all aspects of franchising (including franchise relationships), and drafting franchise–related agreements and documentation.

Sarah also has experience advising on the laws surrounding the sale and marketing of goods and services (including advertising standards compliance, sales promotion schemes, gambling and intellectual property issues), and intellectual property and commercial aspects of sponsorship arrangements.

  • Asia Pacific Legal 500 Intellectual Property 2022 - Next Generation Lawyer

Examples of Work

  • DB Breweries - trade mark portfolio and aspects of its brand strategy
  • Cerebos Gregg's - intellectual property, commercial, sales and marketing, and consumer law advice
  • Smartfoods Ltd - advising on and drafting intellectual property licence agreements
  • New Zealand Cricket - rights protection and enforcement advice
  • Paralympics New Zealand - advising on intellectual property aspects of athlete agreements
  • New Zealand Rugby Union - intellectual property licensing advice and agreements in relation to an All Blacks tourism attraction
  • RE/MAX - New Zealand law issues relevant to its franchise agreements

Other Credentials

  • Intellectual Property Society of Australia and New Zealand (IPSANZ) – Past Chair (New Zealand Committee)
  • Franchise Association of New Zealand – Member
  • Solicitor, England and Wales